1. Introduction

This Cookie Policy explains how Eyefeast (“we”, “us”, or “our”) uses cookies and similar tracking technologies on our website at www.eyefeast.co.za (“the Website”).

Cookies are small text files that are stored on your device when you visit a website. They help us understand how visitors interact with the Website, remember your preferences, measure the performance of our content and advertising, and improve your browsing experience.

This Policy forms part of, and should be read together with, our Privacy Policy and our Terms and Conditions.

2. Your Consent

When you first visit the Website, you will be shown a cookie banner explaining the categories of cookies we use and asking you to accept or reject non-essential cookies. Essential cookies are set automatically because the Website cannot function without them.

You may withdraw or change your consent at any time by clicking the cookie preferences icon on the Website, or by clearing cookies in your browser and reloading the page.

3. Categories of Cookies We Use

We use cookies in the following categories:

• Essential cookies — necessary for the Website to function and cannot be disabled through the banner
• Statistics cookies — help us understand how visitors use the Website
• Marketing cookies — measure the performance of our advertising and show relevant ads
• Affiliate cookies — track referrals when you click a partner link on our Website

4. Essential Cookies

Essential cookies enable basic functions and are necessary for the proper operation of the Website. They do not require consent.

Name	Description	Duration
wpconsent_preferences	Stores your cookie consent preferences so that the banner does not appear on every page load.	30 days
wordpress_test_cookie	Used by WordPress to check whether your browser accepts cookies.	End of session
wp-settings-*	Used by WordPress to store user interface preferences.	1 year
comment_author_*	Set when you leave a comment, so that your name, email, and website are remembered for future comments.	1 year

5. Statistics Cookies (Google Analytics)

We use Google Analytics to measure traffic and understand how readers use the Website. Google Analytics cookies collect information such as your IP address, device and browser information, pages viewed, and time on site. This information is used in aggregated form to improve our content.

Name	Description	Duration
_ga	Used to distinguish users by assigning a unique identifier.	2 years
_ga_*	Used by Google Analytics 4 to persist session state.	2 years
_gid	Used to distinguish users for a shorter period.	24 hours
_gat	Used to throttle the request rate to Google Analytics when Google Tag Manager is in use.	1 minute
_gac_*	Contains information relating to marketing campaigns and links to Google Ads.	90 days

6. Marketing Cookies (Google Ads, Meta, YouTube)

We work with advertising platforms to measure the performance of our advertising and, where applicable, to display relevant content. These cookies may track your activity across other websites.

Provider	Purpose	Duration
Google Ads	Measures advertising performance, builds audiences, and enables remarketing.	Up to 2 years
Meta (Facebook / Instagram)	Measures advertising performance and builds audiences for future campaigns.	Up to 2 years
YouTube	Set when you view an embedded YouTube video, to track playback and viewing preferences.	Up to 2 years

7. Affiliate Cookies

Some links on Eyefeast are affiliate links. When you click an affiliate link, a tracking cookie may be set by the affiliate network or partner so that a referral from our Website can be recorded. We do not receive personal information about you from these networks, but the partner may collect information in accordance with its own privacy policy.

Our affiliate partners include:

• Impact
• Partnerize
• City Pass
• Event Bookings
• Fever

8. Managing Cookies

You can control and delete cookies through your browser settings. Most browsers allow you to block cookies, delete existing cookies, or alert you when a cookie is set. If you block or delete cookies, some parts of the Website may not function as intended.

You can also use the cookie preferences icon on the Website to accept or reject non-essential cookies at any time.

For more information on managing cookies, refer to the help section of your browser.

9. Cross-Border Transfers

Some of our cookie providers are located outside South Africa, including Google, Meta, and our affiliate networks. In terms of Section 72 of the Protection of Personal Information Act 4 of 2013 (POPIA), we may transfer personal information outside South Africa only if certain conditions are met, including that the recipient offers a comparable level of protection or that you have consented to the transfer. By using the Website and accepting the relevant cookie categories, you consent to these transfers.

10. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or in applicable law. The updated version will be posted on this page with a revised “Last updated” date.

11. Contact Us

For any questions about this Cookie Policy, please contact our Information Officer: